Anthropology of Digital is a research based on interviews with digital artists. It aims to understand what makes digital media so essential to today's creative society in matters of effecting change in the world including the aesthetic perception of the art audience. Nowadays, despite all the controversy, blockchain-connected changes are here to stay. They have already rendered both artists and collectors freer in communication and taken down some long-standing art world barriers. Yet, it is still unclear what makes digital so luring to creators.What inspires them? How is it different in terms of content and language? How do they perceive traditional hierarchies of the art world?
In the interviews, Digital AiR tries to find some answers to these and other questions.